01 / SELECTED CAMPAIGNJAN–JUL 2025
$19.76Cost per purchase
- 119
- Purchases
- 7.71%
- Unique link CTR
A selected campaign from the commercial environment I supported through creative production and editing.
Inspect campaign reporting ↗Performance Creative SpecialistBased in Vietnam · Working worldwide
Think sharper.
Make it move.
Keep it evolving.
I turn product insights into video creative with a point of view. From the first hook to the final cut, I bring creative judgment, hands-on production, and a clear reason behind every variation.
Fashion & beauty video creative
A hook. A rhythm.
A reason to stay.
SELECTED MOTION / 2026
A reason to stay.
01 / Selected video workOne product.
One product.
Different ways in.
Different hooks. Different rhythms. Different reasons to care. These campaign edits show how I shape the same product into stories with their own point of view.
Commercial e-commerce work. My role: creative production and video editing.
02 / Results & commercial experienceCreative with
Creative with
commercial weight.
My work spans live e-commerce campaigns and organic video. Here is the campaign context, the audience response, and the role I played.
Selected campaign results connected to my creative work. Outcomes reflect the wider team and campaign environment.
Inspect campaign reporting ↗02 / SCALED CAMPAIGN2025
1,026Website purchases
- $80K+
- Campaign spend
- Meta
- Paid acquisition
One supported campaign inside a wider 2025 advertising environment of approximately $340K across Meta and Google.
Inspect campaign reporting ↗ORGANIC VIDEO / HERBHEALINGVIBESThe edit.
The edit.
Then the reach.
I edited and helped plan trend-led organic TikTok content. The audience figures below reflect the account and its published videos.
3M+Views on the top video
- 70K+
- Account followers
- ~10
- Other videos above 100K views
03 / AI-assisted explorationsNew ways to make.
New ways to make.
The same eye for craft.
I use AI to explore creative routes and produce new material, then shape the story, pacing, and finish through hands-on direction.
FEATURED CONCEPT / CREATOR-LED VIDEOPocket
Pocket
Stain Reset.
An everyday interruption becomes a compact product story. A curiosity-led opening, an AI-generated demonstration, and a clear product payoff.
- Format
- 9:16 creator-led concept
- My role
- Concept, AI-assisted production, edit direction, and final review
Self-initiated AI concept. Unaffiliated with Tide or P&G; the product demonstration is simulated.
SPEC VARIATION / 00:28
Spill to solution
The same product story, approached through a problem-first opening.
SPEC BEAUTY HOOK / 00:09
Glow remembered
A short exploration of creator presence, product framing, and emotional intrigue.
04 / Supporting static creativeThe same thinking.
The same thinking.
In a different frame.
Alongside video, I build static creative systems that carry a product and offer across distinct campaign worlds.
LULUFASHION / COMMERCIAL WORK
04 / STATIC CREATIVE SYSTEM
Distinct worlds.
One brand language.
A fashion creative system that gives each campaign its own mood, while keeping product clarity, offer hierarchy, and the brand feel consistent.
- 18
- products
- 23
- campaign sets
- 230
- final assets
~100/day
Image variations
Routine image-production workflow capacity, depending on scope and quality requirements.
MY CONTRIBUTIONCreative approach, prompt architecture, selection, editing, and quality control.
Inside the LULU systemCommercial fashion creative. Counts reflect delivered production, not individual ad performance.
05 / The way I workMake the next version
Make the next version
mean something.
More output is useful when every creative has a job. I connect the audience, the product, and the execution so the next round has a clear direction.
Find the angle.
Connect a customer tension to the product benefit, available proof, and offer. Give the idea a reason to exist.
Build the ad.
Shape the footage, visuals, copy, pace, and sound into a clear execution. Finish it with care.
Change with intent.
Explore a new story, or sharpen an existing one through its hook, proof, or pacing. Give every version a clear purpose.
Choose the next move.
Use feedback and shared campaign results to recommend what to keep, develop, or rethink in the next round.
A closer look / Proposed test directionsSame product.
Same product.
A different question.
A fragrance ad can begin with intrigue, a product detail, or an everyday ritual. Here is how I would turn those choices into a test.
Existing edit shown for context. Test directions are illustrative, not reported results.
OPENING / CONTROLLED VARIATION
Curiosity or a direct benefit?
Keep the product, core story, and offer consistent. Compare a curiosity-led opener with a clear benefit-led opening.
WHAT CHANGES
The opening line, first visual, and on-screen hook.
WHAT I WOULD LOOK FOR
Which opening keeps people watching, and whether that attention carries through to clicks and purchases.
NEXT MOVE
Develop the stronger opening into another distinct execution, after enough comparable delivery to assess it.
06 / Product storytellingMake the detail
Make the detail
do the talking.
Fashion imagery that helps people see the fit, texture, and reason to want it. Each collection opens as a complete product story.
I’m Thai Anh Tu, a Performance Creative Specialist based in Ho Chi Minh City.
I started in editing, photography, and visual production, then brought that craft into e-commerce creative. Fashion and beauty are my focus: sharp hooks, clear product stories, strong video execution and supporting static creative, and variations worth testing.
I enjoy both sides of the work: figuring out what an ad needs to say, and getting it made. Structured workflows help me produce more consistently, while selection, editing, and quality control keep the work deliberate.
Premiere ProPhotoshopLightroomAI-assisted productionRemotion
A COMPLEMENTARY STRENGTHExplore Project Loom
Creative work, with an operational backbone.
Project Loom brings the same discipline to Shopify catalog preparation: organized product data, image mapping, quality checks, and bulk-import delivery.
15 min → 30 secApproximately 30× faster per product-processing step.
Measured workflow improvement in catalog processing.
HAVE A PRODUCT, A BRIEF, OR A CREATIVE BOTTLENECK?Let’s make something worth testing.
Let’s getto the good part.