One system built to flex across a fashion catalog.
Performance creative / Fashion commerceCommercial fashion creative
LULUControlled
variation.
Strong campaign ideas, built into a complete fashion creative system. 23 distinct sets and 230 finished assets, with product detail and visual quality held to a consistent standard.
Thai Anh Tu
Performance Creative Specialist
Distinct campaign worlds across the product range.
Selected, refined, and finished for delivery.
Each composition adapted to its frame.
The creative approachMore output.A reason for
More output.A reason for
every version.
Start with a strong idea.
A larger catalog needs more than the same layout with a new product. Distinct campaign worlds give the work different moods and messages while keeping the product easy to read.
Make variation deliberate.
Campaign concepts, offer hierarchy, imagery, and format rules provide a structure for building a coherent set. The idea stays recognizable as the composition changes.
Keep a hand on the finish.
AI-assisted generation supports exploration. Selection, editing, typography, product accuracy, composition, and final review bring the work to a consistent standard.
Build enough range to learn from.
The delivered library demonstrates creative breadth and production discipline. It also creates a useful starting point for deliberate comparisons in a future testing cycle.
23 campaign sets / Selected executions
Different worlds.One standard.
One finished execution from each campaign set, shown in its original composition with product, offer, typography, and CTA intact. Store identifiers are withheld for confidentiality.
Proposed testing directions
Make the next roundmore informed.
This is how I would turn the creative range into a focused testing cycle. These are proposed comparisons, not reported campaign results.
Product appeal
or offer first?
Keep the product and visual treatment fixed. Compare a product-led opening with an offer-led opening to understand which message earns interest.
Clean product.
Campaign world.
Keep the message, product, and format fixed. Compare a clean product presentation with a richer campaign environment.
One clear change.
A useful comparison.
Within the selected direction, vary the headline or CTA emphasis. Use the observed response to decide what to refine next.
For a live test, align the audience, placement, budget, and success metric with the media buyer before launch. Review the evidence, document the learning, then brief the next versions.
Process / Supporting context
From system to final frame.
01 / 18
Project context
Commercial fashion creative. 18 products, 23 campaign sets, and 230 final assets reflect delivered work. Testing directions are proposals; no campaign-performance results are claimed.